Guy Kawasaki recently launched Truemors.com, a site where people can, apparently, spread rumors about anything. It’s got all the web 2.0 bells and whistles, including votes, comments, a snazzy logo and no business plan. He recently detailed the $12,107.09 he spent on startup costs for the venture, including $1115.05 he spent on domain names.

For about 1k, he scored 55 domains that surround the flagship truemors.com. Incredible value. While the domain is a bit bland from a type-in / natural search point of view, it will make a great tradename-based domain once he builds a bit of value behind the name. 8 letters, 55 domains, 1k. Bargains like that won’t be found in years to come, even for tradename-based domains.