This made me chuckle a bit. The guys making money by selling text links at market price are a tad upset about the market-driven increases in the price of domain names.

Beyond the irony, the post offers a nice case study of the current domain name environment. Picking a domain is an important part of getting a new company or new project off the ground. The smart folks in the world pick smart domains, assign a value to the domain, and determine if they can buy it within the confines of their budget. This reality ensures that market prices for good and great domains will continue to increase.

Others take a different approach. They keep checking GoDaddy until they find one that’s available for registration. This strategy is guaranteed to produce a false sense of success and will yield a truly great domain in only limited circumstances (e.g., localized generics).

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