.BIZ domain fails the sister test
By admin on Jun 25, 2007 in gTLDs, .biz
Here’s an interesting domain anecdote from the weekend.
My wife had referred a business contact to my sister last week. Over the weekend, my sister was at the house talking to my wife about the referral.
“I sent her two e-mails…but both came back as undeliverable.”
So my wife pulled up the contact’s business card, looked it over and noticed that her e-mail address included the .biz gTLD. She pointed that out to my sister:
“Did you use .biz or .com?”
My sister’s response was precious:
“What the heck is .biz?”
I snickered a bit under my breath…and duly noted the experience. My sister is ANYTHING BUT tech savvy, but I think she represents that typical web and e-mail user quite well.
Her follow-up reaction was even better:
“Why would she [the contact] use .biz and not .com?”
My thought - which I didn’t share - was “because she couldn’t afford to buy the .com.” 
Technorati Tags: domain names, .biz
Andrew | Jun 25, 2007 | Reply
Well put. If you can’t get your hands on the .com of your business, consider using a different name that you can get in .com.
Matt | Jun 25, 2007 | Reply
Exactly. The scarcity of available domain names has really changed the way new companies think of themselves during the formative days….I’ll have an anecdote about this tomorrow.
Thanks for the comment.