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	<title>Comments on: A case study in localized generic domain names - small businesses are missing the instabrand opportunity</title>
	<link>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/</link>
	<description>A beginner's guide to the domain industry</description>
	<pubDate>Thu, 21 Aug 2008 14:45:33 +0000</pubDate>
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		<title>By: 7/15-7/21: Domain Name News weekly highlights &#187; Domain Name News</title>
		<link>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-44</link>
		<author>7/15-7/21: Domain Name News weekly highlights &#187; Domain Name News</author>
		<pubDate>Sat, 21 Jul 2007 17:31:02 +0000</pubDate>
		<guid>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-44</guid>
		<description>[...] DomainBinge: A case study in localized generic domain names - small businesses are missing the instabrand opportu... [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] DomainBinge: A case study in localized generic domain names - small businesses are missing the instabrand opportu&#8230; [&#8230;]</p>
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		<title>By: Matt</title>
		<link>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-29</link>
		<author>Matt</author>
		<pubDate>Mon, 02 Jul 2007 20:44:12 +0000</pubDate>
		<guid>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-29</guid>
		<description>Charlie:

&lt;p&gt;This is an interesting question.&lt;/p&gt;
&lt;p&gt;I have thought about contacting companies that might see value in some of my localized generic domains, but have not yet done so.&lt;/p&gt;
&lt;p&gt;Why?  It's partly due to laziness, and it's also party due to my belief that most small business owners are clueless as to the value of a good localized generic.  I'm not really interested in educating them or selling the concept to them, and figure that they'll see the light someday.  If I were to approach someone, though, I'd want to have a good deal of historical data in hand so that I could defend my value proposition.  ;-)&lt;/p&gt;
&lt;p&gt;Quickly flipping such domains might not be a bad way to raise capital, as you suggest.  It would be interesting to present a good localized generic domain to a small business that is spending a few bucks a month on an AdSense campaign.  ("You're spending $300/month on AdSense to get 1 or 2 quality clicks...I'll sell you the domain for $1k and every click will be the highest quality possible!")&lt;/p&gt;
&lt;p&gt;Interesting.&lt;/p&gt;
&lt;p&gt;Thanks for the comment.  Please do share any experiences you have if you pursue a sale...&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Charlie:</p>
<p>This is an interesting question.</p>
<p>I have thought about contacting companies that might see value in some of my localized generic domains, but have not yet done so.</p>
<p>Why?  It&#8217;s partly due to laziness, and it&#8217;s also party due to my belief that most small business owners are clueless as to the value of a good localized generic.  I&#8217;m not really interested in educating them or selling the concept to them, and figure that they&#8217;ll see the light someday.  If I were to approach someone, though, I&#8217;d want to have a good deal of historical data in hand so that I could defend my value proposition.  <img src='http://domainbinge.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Quickly flipping such domains might not be a bad way to raise capital, as you suggest.  It would be interesting to present a good localized generic domain to a small business that is spending a few bucks a month on an AdSense campaign.  (&#8221;You&#8217;re spending $300/month on AdSense to get 1 or 2 quality clicks&#8230;I&#8217;ll sell you the domain for $1k and every click will be the highest quality possible!&#8221;)</p>
<p>Interesting.</p>
<p>Thanks for the comment.  Please do share any experiences you have if you pursue a sale&#8230;</p>
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		<title>By: Matt</title>
		<link>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-28</link>
		<author>Matt</author>
		<pubDate>Mon, 02 Jul 2007 20:35:32 +0000</pubDate>
		<guid>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-28</guid>
		<description>Buy Domains:

Thanks for the comment.

I think having a localized generic domain AND a brand-oriented domain is the best situation for a small business.  You can use the localized generic to capture type-in traffic while slowly building value behind the brand-oriented domain.

It would be particularly great to have this strategy from the first day of the company's existence. If I had started a new tree care company in Toledo last month when I bought that localized generic domain, I'd already have several clients.  ;-)</description>
		<content:encoded><![CDATA[<p>Buy Domains:</p>
<p>Thanks for the comment.</p>
<p>I think having a localized generic domain AND a brand-oriented domain is the best situation for a small business.  You can use the localized generic to capture type-in traffic while slowly building value behind the brand-oriented domain.</p>
<p>It would be particularly great to have this strategy from the first day of the company&#8217;s existence. If I had started a new tree care company in Toledo last month when I bought that localized generic domain, I&#8217;d already have several clients.  <img src='http://domainbinge.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /></p>
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		<title>By: charlie</title>
		<link>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-27</link>
		<author>charlie</author>
		<pubDate>Mon, 02 Jul 2007 18:57:12 +0000</pubDate>
		<guid>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-27</guid>
		<description>Matt,

I find this interesting as well.  I have a couple domains that fit the same example.  Have you ever considering contacting Complete Tree Corp to see if they are interested in acquiring it from you?  I'm thinking of doing so so I can raise a little capital to go out and get some more!</description>
		<content:encoded><![CDATA[<p>Matt,</p>
<p>I find this interesting as well.  I have a couple domains that fit the same example.  Have you ever considering contacting Complete Tree Corp to see if they are interested in acquiring it from you?  I&#8217;m thinking of doing so so I can raise a little capital to go out and get some more!</p>
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		<title>By: buy domains</title>
		<link>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-26</link>
		<author>buy domains</author>
		<pubDate>Mon, 02 Jul 2007 16:19:20 +0000</pubDate>
		<guid>http://domainbinge.com/archives/featured/a-case-study-in-localized-generic-domain-names-small-businesses-are-missing-the-instabrand-opportunity/#comment-26</guid>
		<description>Good post Matt.  Wish I would have read that two years ago when I started my business.  I'm still really happy with my domain because it helps my branding, it's short and memorable and is good to have for the future as I plan on expanding my business beyond my current geographic area.  However, have the domains that would give me great localized search traffic would be a great asset in both the early and late stages of a business.</description>
		<content:encoded><![CDATA[<p>Good post Matt.  Wish I would have read that two years ago when I started my business.  I&#8217;m still really happy with my domain because it helps my branding, it&#8217;s short and memorable and is good to have for the future as I plan on expanding my business beyond my current geographic area.  However, have the domains that would give me great localized search traffic would be a great asset in both the early and late stages of a business.</p>
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