DomainBinge

Entrepreneurs have always struggled with the branding of new companies. The finality associated with picking a name stifles a lot of people, and the difficult trademark issues that can pop up often send the whole thing back to the starting gate. It’s no wonder entrepreneurs cringe when thinking about picking names.

Lately, though, the priorities in this critical early stage decision have changed dramatically, which should lead to easier branding strategies for entrepreneurs.

Generic domains - those that generally describe a class of products or services - are typically more valuable than those directed to a particular company or product name (brand-oriented domains). The reason is simple - web surfers typically use generic terms when searching for content (and when they’re searching for a particular company or product name or brand, the game of converting them to your company/product is entirely different than just introducing yourself).