My wife had referred a business contact to my sister last week. Over the weekend, my sister was at the house talking to my wife about the referral.

“I sent her two e-mails…but both came back as undeliverable.”

So my wife pulled up the contact’s business card, looked it over and noticed that her e-mail address included the .biz gTLD. She pointed that out to my sister:

“Did you use .biz or .com?”

My sister’s response was precious:

“What the heck is .biz?”

I snickered a bit under my breath…and duly noted the experience. My sister is ANYTHING BUT tech savvy, but I think she represents that typical web and e-mail user quite well.

Her follow-up reaction was even better:

“Why would she [the contact] use .biz and not .com?”

My thought - which I didn’t share - was “because she couldn’t afford to buy the .com.”

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